How to Build a

Brand Newsroom Brand Newsroom Brand Newsroom

What can building a brand newsroom DO for you?

Creating timely and original content can help brands build connections with current and potential customers, but it requires specialized skills, expertise and organization. Traditional publishers have had years to figure out how to build effective newsrooms; the new wave of brand publishers are starting from scratch. This ebook is here to help by:
Looking into the keys of success
Four successful content execs sharing what they've learned
Examining pitfalls
(what could possibly go wrong?)

For more information about building a brand newsroom, view this interactive white paper.