This report looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. It is based on a survey of 313 client-side marketers in Q2, 2014. It examines the state of the industry, challenges to progress, and the factors in successfully pursuing a data unification strategy. This includes:
- Data is varied, fragmented and hard to use
- Single customer view driving the priority of unification
- The benefits of unifying digital marketing applications and data
To learn more about unlocking the potential of unifying marketing applications and data, and overcoming the obstacles to this, download this free report now.