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The Definitive Guide To Predictive Marketing



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Abstract


This guide details a clear path forward by explaining how predictive intelligence must be applied to be useful, efficient and cost effective; and identifying the eight predictions, out of the myriad possible, that are the most telling, actionable and powerful to marketers. Inside we examine:

  • The science of modern predictive technology
  • Putting predictions into action
  • Defining predictions versus recommendations

To learn more about all of the topics discuss about predictive marketing, simply download this free white paper.