This guide details a clear path forward by explaining how predictive intelligence must be applied to be useful, efficient and cost effective; and identifying the eight predictions, out of the myriad possible, that are the most telling, actionable and powerful to marketers. Inside we examine:
- The science of modern predictive technology
- Putting predictions into action
- Defining predictions versus recommendations
To learn more about all of the topics discuss about predictive marketing, simply download this free white paper.