Reaching The Right Audience

How Brands Are Using Audience Targeting In Digital Advertising

Reaching The Right Audience


The technologies that enable brands to target exact audiences with the right messaging and to validate reach and effectiveness are relatively new. However, a global Forbes Insights survey of more than 300 executives indicates that these tools have clearly addressed a market demand and are providing much-needed insight. Key findings include:

  • The biggest challenge is identifying the proper personas
  • The importance of validation is growing
  • Display and digital video a key component of the marketing message or branding
Reaching The Right Audience

To learn more about the findings of this study on how brands are using audience targeting in digital advertising, download this free white paper.